What Is The Structure Of A Business Plan?

The existence of the business plan is decisive in many aspects that bring us profitability, stability and fairness in our business. The business plan helps us in many aspects of our business. No bank will grant us bank loans, no regulatory institution will grant us subsidies, funds, authorizations without the existence of a correct, efficient business plan.

Introduction

– company name and location

– other information you consider relevant

Company activity

– summary of the company activity (table with relevant results, if you have already had activity)

– company owners

– company history

– company location and production capacities

– conclusions and other information that you consider relevant.

Business

– analysis of the offer of services and products

– providers of services and products

– the process of realization and delivery of the service or product

– competition and models for choosing the provider of services or products

– main competitors

– strengths of services or products offered by the company

– conclusions and other information that you consider relevant.

The starting point in the project

– mission and objectives

– conclusions and other information that you consider relevant.

 Marketing plan

– business strategy – marketing strategy

– marketing

programs

– policy of realization / offering of products or services;

– strategic alliances (marketing, services, commissions, associations, etc.);

– competitive advantages

– positioning (description of how to meet the needs of target customers, essential needs, etc.);

– implementation of specific actions

– conclusions and other information that you consider relevant.

The market on which the company operates

– market segmentation and the chosen target segment;

– market needs and trends, but also market growth;

– conclusions and other information that you consider relevant.

What products or services does the company sell?

– description of services or products;

– comparing services and products with the offer of competitors;

– conclusions and other information that you consider relevant.

Sales forecasting

– product strategy, price, promotion, distribution

– how to implement the strategy, program evaluation;

– conclusions and other information that you consider relevant.

Project

management team – management (number of employees, number of managers, founders, etc.);

– the organizational structure and the way of interaction of the departments;

– description of the management team

Financing the project

– analysis of cash flow and bank account;

– conclusions and other information that you consider relevant at this stage of the project.

Financial

plan – financial plan and description of the company’s evolution

– methods of investing in the business and analysis of alternatives

– table with financial indicators

– conclusions and other information that you consider relevant at this stage of the project.